![]() We used the fear and uncertainty of extended theme park closures due to COVID (and what this unprecedented scenario meant for other businesses) to get our client into most top tier broadcast multiple times (CNBC Squawk Box, Fox business, NPR, etc.) ![]() The threat was just emerging, but we got ahead of the competition in discussing it and secured plenty of coverage. When the Russia/Ukraine conflict began, we got one of our cybersecurity clients on several podcasts to discuss the threat of Russia attacking the critical infrastructure of Ukraine’s allies. Also, do NOT use fear immediately after a tragedy. But keep in mind that there are different levels of FUD (fear, unceretainty, doubt) you don’t need to go all-out all the time. You need to present a problem for them to care about your solution. At some point, news stations realized that “action” “eyewitness” news with lots of tragedy and mayhem attracts more eyeballs than other kinds of news reports.Ĭlients may want to ‘go positive,’ but no reporter is going to care. WHY ‘if it bleeds, it leads?’ It’s all of our fault. The cliché “If it bleeds, it leads” is even more relevant now as media outlets struggle to retain their readerships in a never-ending news cycle with dozens or hundreds of online competitors. It’s all shootings, riots and political arguments (and sports and weather). Since it is Halloween, I thought it would be good to ask our teams: ![]() It can be a controversial area, and opinions vary in the PR industry as to how and when to use fear or newsjack tragedy, or even if to do so at all. We’ve sometines had to push back, as we know these are the angles that can draw attention. However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. The news business understands these factors and their role in attracting audiences. Further, people are more concerned about avoiding losses than gaining benefits. The reasons relate to psychology and business. Thanks, panelists, for joining and sharing your insight! Why not listen to the podcast or check out the video to learn more? The panelists agreed on the number one secret for startup success. Mark Hollmer shared best practices for pitching insurance journalists. We discussed some of the top and emerging companies that work in the space, including SiriusPoint, Lemonade, Hippo, Branch, Broker Buddha, Cysurnance and Kore.ai. What are the best PR tactics for insurtech startups?.Which technologies are hot, what’s next?.How is the playing field different today vs. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |